03:00 pm – 04:00 pm | Case Study: Finding a Gap in the Market to Develop New Offerings & Services for Prefabrication
Time: 3:30 pm
day: EXECUTIVE - Three
Details:
- Discovering how Material6 recognized a gap in the construction market for innovative and sustainable building solutions to develop a unique product line using fiber-reinforced polymers for building exteriors
- Understanding the strategies used to build credibility and gain market acceptance for new products, including successful case studies like a large mixed-use residential facility
- Discussing the importance of engaging senior executives to drive innovation and explore future opportunities for growth in the prefabrication market
